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주소복사 주소복사
AT&T : A Little Love
ekdmsekdms1111 더보기
2020-12-30 00:00    조회 620 / 덧글
AT&T : A Little Love 

 

한 여자가 발코니에 나와 핸드폰을 봅니다. 소셜 미디어의 알람이 뜨고 이를 확인하자, 한 여자가 라이브 방송으로 Jackie DeShannon의 1969년 히트곡 "Put a Little Love in Your Heart"를 부르고 있는 모습이 나오는데요. 영상을 보던 여자는 노래를 따라 부르기 시작하고, 이를 들은 피자 배달원도 함께 따라 부르기 시작합니다. 이후 곳곳에 있는 많은 사람들이 노래를 함께 부르는 모습이 보여집니다. 이 영상광고는 '마음속에 작은 사랑을 심어보세요, 세상은 더 나은 곳이 될 거예요'라는 메시지를 담은 노래를 함께 부르는 모습을 보여주며, 새해를 앞두고 사람들에게 희망과 긍정을 전하기 위해 제작된 AT&T의 영상광고였습니다.  

 

Advertising Agency: BBDO NY

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Group Executive Producer: Julie Collins

Executive Producer: Whitney Husnik

President BBDO LA & Global Client Lead: Rachel Nairn

Managing Director: Julien Lemoine

AT&T Account Lead: Stacia Parseghian

Senior Director: Laura Perrizo

Account Director: Guilherme Pimentel

Account Supervisor: Claire Sommer

Account Executive: Troy Hudson

Assistant Account Executive: Bobby Walker

Chief Strategy Officer: Crystal Rix

Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves

Project Manager: Cornelia Berg

Agency: Critical Mass

Executive Creative Director: Frank Dattalo

Creative Director: Cori Donohoe

Associate Creative Director: Heather Rosen

Associate Creative Director: Trey Tyler

Executive Producer: Sydney Woodman

Producer: Cale McArthur

Editor: Ryan Bouman

Client Partner: Heather Livengood

Account Director: Austin Tatum

Program Director: Laurie Ma

Senior Producer: Amy Damus

Project Manager: Melissa Cavaliere

Agency: Hearts & Science

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Executive Director, Digital Strategy: Theresa Fromm

Senior Director, Strategy: Christiana Messina

Senior Director, Strategy: Brian Diamond

Director, Strategy: Alex Ornstein

Associate Director, Strategy: Brook Hauge

Production Company: The Corner Shop

Director: Peter Thwaites

Executive Producer: Anna Hashmi

Executive Producer: Jay Shapiro

Producer: Suzie Greene-Tedesco

Editorial: WORK Editorial

EP: Marlo Baird

Post Producer: Brian Scharwath, Paloma Wodehouse

Editor: Neil Smith, Leah Turner

AE: Oliver Hecks, Will Nguyen

VFX: Preymaker | Creative + Technology| Creative + Technology

Makers: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber

Arrangement: Walker Music

Executive Producer: Sara Matarazzo, Stephanie Pigott 

AT&T ·  2021년 ·  희망 · 
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